DEVELOPING
MARKETS

In addition to employing its own sales-marketing teams in several countries, Abdi İbrahim operates through local distributors in various developing markets. Local distributors bring Abdi İbrahim products to patients in many regions, further increasing the company’s brand recognition with new products. Meanwhile, Abdi İbrahim also keeps a close eye on pharmaceutical industry dynamics in its markets to seize new opportunities as they present themselves.

In parallel with its 2025 targets and its goal of becoming a global player, Abdi İbrahim has focused its expansion strategy on developing markets and determines target markets accordingly. In this context, Abdi İbrahim develops new business models for countries where it already has operations but no in-house sales & marketing organization, as well as market entry strategies for new markets. With a new organization and business models, Abdi İbrahim aims to position itself as a strong player especially in the GCC, CIS, Balkans and Asia-Pacific and Latin America.